What’s cooler than cool? Ever owned a Breton shirt?
The classic striped shirt from Brittany, France is once again being called the must-have item of the spring season.
Long a fashion classic, the breton shirt (marinière) is a cotton long-armed shirt with horizontal blue and white stripes. The international press are all recommending including stripes into our wardrobes as the sunny days arrive.
Here are a few examples of what they are saying:
The Sunday Times 📰 Stripes are the spring style rule
Yahoo! Style 📰 Fashion Experts Are Suddenly Back Into Breton Tops—These 22 Outfits Prove It
The Guardian 📰 Ahoy there! How to wear the new nautical trend
So the fashion world is loving stripes this year, but what is the real history behind the Breton shirt?
The history of the breton shirt
The tale of the Breton begins in 1858, when the French navy adopted a white cotton pullover with horizontal indigo blue stripes as its official uniform. Because of the contrast of the indigo stripes against the white main body of the uniform, as seamen fell overboard, it was easier to spot them. The shirt also had three-quarter length sleeves and a boat neckline — a low cut hem around the neck — so it could be quickly removed and waved around, making the missing sailor easy to find. The Breton originally had twenty-one stripes, a reference to Napoleon's twenty-one naval victories over the English. It was made by independent tailors in Brittany, a cottage industry of sorts. “The body shall have 21 white stripes, each twice as wide as the 20 or 21 navy blue stripes,” according to the Act. A striped cotton shirt is now known as a Breton shirt, regardless of the thickness and number of stripes, as well as the color of the stripes.
Where to find a real breton shirt
Looking to be in-style, then don't just pick up any old stripe shirt. Find a real one that is Made in Brittany. Known for their style and quality these Breizh Amerika selections are some of the best true originals.
Le Minor - Since 1922, Le Minor has been manufacturing clothing in Brittany inspired by the marine life for men, women and children.
Armor Lux - Created in 1938 in Quimper, Armor Lux has become an iconic French fashion brand, famous for the originality of its clothes inspired by the sea, and the commitment to produce the highest quality knits from its factories in the celtic region of Britany, France.
Ready to never go out of style? Wear a breton shirt today. 😎
BRETON CYCLING TEAM IN TOUR DE FRANCE
The Tour de France is in its final week with the peloton closing in on climbing the ever imposing Alpes. The tour spent a few wonderful days racing through the Brittany countryside and the region has been represented by its own cycling team with the presence of Bretagne-Séché Environnement.
Brittany is a hot-bed of French cycling, its cradle in a way, due to its intense cycling activity and the place it holds in the sport’s history, with four winners of Le Tour (Lucien Petit-Breton, Jean Robic, Louison Bobet and Bernard Hinault), even if the last stage victory by a rider from Brittany dates back to twenty-one years ago (Pascal Lino in 1994) and the last Yellow Jersey worn by one of the region’s natives is only slightly more recent (Stéphane Heulot in 1996).
This year's best French rider has been breton-born Warren Barguil who is currently 10th in the standings.
If you look closely at Bretagne-Séché Environnement riders you'll notice a link with the USA as they are riding on wheels made by American Classic.
HERMIONE COLLECTION BY ARMOR LUX
The Hermione, having completed its historic North American voyage, it will now be sailing back to France stopping in the breton city of Brest from August 10th -17th, 2015.
More information on the visit to Brest.
Iconic Breton brand, Armor Lux, has made a special collection in honor of Hermione's amazing journey to America. Beautiful polos, jackets, breton striped shirts were made especially for the voyage.
Purchase official Hermione Collection by Armor Lux here
CALLING ALL AMERICAN ENTREPRENEURS
Calling all American entrenepreneurs interested in launching their startup in France!
The French Tech Ticket is a program designed for non-french entrepreneurs from all over the world who want to create their startup in Paris.
It aims to attract gifted and ambitious individuals from all around the world and to help them set up their startup in France. This 6-month program offers end to end support on the journey from early stage start-up to successful business – from financial support and training to first customer acquisition.
Selected entrepreneurs will work closely with one of nine leading French Incubators providing among others mentoring, fundraising strategy, expert advice and pitch practice.
Those who join the program will receive various benefits which include:
DIFFICULT TIME FOR BRETON FARMERS
It is a precarious time for farmers in Brittany:
* ~400 pig producers in Brittany have negative equity, on brink of filing for bankruptcy: FNSEA PresidentXavier Beulin
* Average losses of EU10k/month for pig producers with 200 sows each, according to presentation by FNSEA, JA
* France's livestock breeders need EU1billion debt restructuring, relief plan: Beulin
* Situation for milk producers "also becoming critical, and perhaps faster than we expected"
NPR report on crisis
Ganet eo Charles Kergaravat er Stadoù-Unanet, gant kerent breton, ha klask a ra kreñvaat al liammoù etre hor bro hag hini an Eontr Sam.
Lavarit deomp piv oc’h, mar plij ?
Er Stadoù-Unanet on ganet. Ma zud a zo bretoned a oa deuet d’ar vro er bloavezhioù 60, evel kalz gallaoued-all. Amerikan ha breizhad on. Pa oan yaouank e tremenen tout ma hañvezhioù en Elliant, ha kemer a raen perzh e gouelioù-meur Kerne da skouer. Ul liamm kreñv em eus bet a-viskoazh gant Breizh. Ma identelezh eo. Evel-se em eus savet ar gevredigezh BZH New-York. Met pelloc’h eget New-York em eus c’hoant da sellet bremañ.
Peseurt tresoù heñvel a zo gant ar Stadoù-Unanet ha Breizh ?
Ur bern a zo, en ekonomiezh da skouer. Kalz embregerezhioù a labour er Stadoù-Unanet. Sevel a ra ar strollad Bolloré batirioù en Erge-Vras rak krouet o deus ur servij rannañ otoioù tredan 100 % e Indianapolis (Blueindy). Armor Lux en deus ur stal e New-York ha gwerzhañ a ra e froduoù e meur a stal. Meur a skouer evel-se a zo : deuet e oa degadoù a embregerezhioù breizhat evit saloñs elektronek Las Vegas. C’hoant em eus da lakaat an traoù-se war wel, dre ma lec’hienn internet, war ar rouedadoù sokial…
Istorioù liammet hon eus, e-kerz an daou vrezel bed da skouer, degouezhet e oa kalz a soudarded amerikan e porzh Brest. War un dachenn sevenadurel e c’heller menegiñ ar sonerezh jazz hag a zo erruet en Europa dre v/Breizh da gentañ.
Perak ho peus krouet Breizh Amerika ?
Krouet em eus ar gevredigezh bloaz zo evit brudañ al liammoù etre ar Stadoù-Unanet ha Breizh evit ma c’hellfe an amerikaned dizoloiñ hon sevenadur hag hor rannvro.
Meur a raktres a zo ganeomp gant sonadegoù er Stadoù-Unanet evit gouel Breizh. D’ar 17 a viz Meurzh e vo un dibunadeg vras evit gouel Sant Padrig war ar 5vet bali e New-York. Pedet hon eus ez-ofisiel Bagad Bro Landerne ha Kelc’h Keltiek Eskell an Elorn. Emaomp o vont ivez da aozañ ur “Business Breakfast” gant dilennidi ha penn-embregerezhioù breizhat ha tud a aferioù eus New-York.
is an organization established to create, facilitate, promote, and sponsor wide-ranging innovative and collaborative cultural and economic projects that strengthen and foster relations and cooperation between the United States of America and the region of Brittany, France.